The Perfect Choice for

Lab Grown Diamonds


 The Perfect Choice for

Lab Grown Diamonds



Lusix grows and produces superb quality lab grown diamonds, primarily for the gemstone market.  We offer both white and pink diamonds, all certified by the International Gemological Institute (IGI).


Lusix is part of the Landa Group, an Israel-based enterprise, comprising some fifteen companies. About half of the Landa Group’s 1400 employees are in Landa Ventures (the Group’s investment arm) portfolio of companies, while Landa Labs (the Group’s research center), Landa Digital Printing and Lusix account for the remaining 700.


Lusix extends to the diamond industry the vision, uncompromising determination and groundbreaking innovation which its founder, Benny Landa, has brought to other industries including digital printing, automotive coatings, hair coloration and solar energy. Just as each of these industries are being transformed by the breakthrough technologies developed in the Landa Group, so too the diamond industry is about to be transformed. Lusix is changing the rules of the game.

Lab Grown Diamonds


Mother Nature and Father Science LOVE story

Lab grown diamonds have been a part of the diamond industry for many years. Recently, demand for lab grown diamonds has soared, as many of us choose lab grown diamonds as the perfect symbol for celebrating life, love and science. Lab grown diamonds, also called cultured diamonds, are the fastest growing sibling in the diamonds and jewelry family, as more and more buyers choose lab grown diamonds to commemorate the special moments which symbolize love, hope, purity, happiness and appreciation.


Click to watch – Natural vs. synthetic diamonds (CBC Marketplace)


Employing the most scientifically advanced technology, Lusix has taken nature’s process of “atomic-self-assembly” to the extreme, producing pure, brilliantly radiant diamonds which have visual, physical and chemical properties identical to those of natural mined diamonds.


Click to watch – Lab-Grown Diamonds: How They’re Made, How They Differ


All diamonds are comprised of carbon atoms organized in a unique three-dimensional template, called a diamond lattice. Lusix has learned to control the power of atomic-self-assembly to grow gem quality diamond from a “seed” (a thin diamond plate) which serves as the starting template for the self-assembly of carbon atoms. High energy plasma supplies the carbon atoms that deposit on the diamond lattice and grow to become a pure single crystal diamond. During this process other atoms can be precisely added to control certain properties such as color.

Lab Grown Diamonds

Choose Lusix

Embracing Love, Life and Planet Earth

Partnering with Lusix means partnering not just with a diamond company, but with the Landa Group’s 1400 brilliant scientists and engineers who are using invention and technological innovation to transform industries and to making our world a better place to live. They are passionate about fulfilling the Landa Labs mission of creating “Big Things from Small Particles”.


Partnering with Lusix means having the greatest and most revolutionary team in the industry, working as one, at the cutting edge of technology. Unique to the industry, Lusix is fully vertically integrated, enabling it to ensure a robust and sustainable supply chain. Lusix strives to afford everyone the opportunity to own a lab grown diamond and enjoy the purity and sparkle of a high grade exquisite gem.


At Lusixwe are proud to be part of a new, exciting and energized movement. We invite you to join us – and the growing number of dealers, retailers, brands, designers and consumers – who are embracing life, love and science, by choosing lab grown diamonds.

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Stay informed with the latest breaking news.

Click for full details

      According to a consumer research study conducted in April 2018 with 1,010 male and female respondents, 21-40 years of age, by MVI Marketing LLC (MVI),

nearly 70% of respondents in this study said they would consider a lab grown diamond for an engagement ring center stone.


“Lab-Grown ‘CVD’ Diamonds Market Expected to Grow More than 50X by 2026” – Kishalaya Kundu – April, 2018 (

“Sales of lab-made diamonds, estimated to be about $150 million, could grow to $1.05 billion by 2020, according to a recent report by Morgan Stanley.
Diamonds grown in the lab have matured enough in quality to compete against traditionally mined gems.” –


Benny Landa
Benny Landa - Chairman

Pioneer of digital printing at Indigo (acquired by HP in 2002), now at Landa, Benny continues his visionary pathway – pioneering futuristic nanotechnology applications in the fields of imaging, energy and health. His vision for the future also includes investment in promising Israeli technologies, and philanthropic activities that enable underprivileged youth to gain access to higher education. Benny has a portfolio of over 800 patents worldwide and is the printing industry’s and Israel’s most prolific inventor. Recipient of numerous honors and awards, including the imaging industry’s prestigious Edwin H. Land medal, he has also been awarded numerous lifetime achievement awards and honorary doctorates.

Mimi Sela
Mimi Sela - Special Advisor

Mimi Sela serves as CEO of Landa Ventures, Landa’s investment arm, and as Managing Director of the Landa Fund. Prior to assuming these positions, she served a six-year term as Corporate Vice President Strategic Alliances at Indigo, responsible for the company’s alliances strategy which culminated in its acquisition by Hewlett-Packard in 2002. Benny Landa recruited Mimi to Indigo in 1997 from MS Communications, a leading public relations company specializing in strategic business consulting for top-tier global businesses, where Mimi served as Founder Managing Partner.

Dr. Silviu Reinhorn
Dr. Silviu Reinhorn - CEO

Silviu holds a Ph.D. in Applied Physics from the Weizmann Institute of Science. Silviu brings with him 20 years of experience in business and R&D management, as well as vast experience in strategic planning and business development. He worked at Applied Materials for ten years, fulfilling various R&D and business development executive positions. In addition, Silviu held the following positions: CEO of El-Mul Technologies, a company that develops and manufactures customized detectors for scanning electron microscopes and focused ion beam systems; CEO of XJet Solar, a company that developed digital printers with conductive ink for solar panels metallization; CTO and EVP of Dip-Tech and VP R&D of Mirage Innovations.

Dr. Yossi Yayon
Dr. Yossi Yayon - CTO

Yossi leads Research and development at Lusix. In addition, Yossi is the VP of Alternative Energy Systems at Landa Labs.  Yossi joined Landa Labs to focus on applying nanotechnology in the field of clean energy, following a longstanding successful academic career in physics, beginning at Israel’s Technion and continuing at the Weizmann Institute where he earned his PhD. In the course of his post doctorate work at the University of California, Berkeley, Yossi helped pioneer a way to measure the spin of a single atom, a nanoscale system that can do digital duty – an important step en route to the realization of quantum computers.

Koby Valdman
Koby Valdman - COO

Koby brings to his role 40 years of experience in R&D and management in a variety of industries. He began his professional career developing flight test systems and space technology. Moving to the printing industry,  he first joined Indigo where for eight years he developed color grinding and new digital printing systems, and then Creo as North American technical support manager for direct imaging in the printing circuit board field. In the dental industry, Koby served as worldwide service support manager for simulation and guidance systems for dental implantation surgery. At Landa Labs, Koby is COO, and in that role, supports Landa Group companies, such as Lusix.

Itay Uncig
Itay Uncig - CFO

As CFO, Itay manages finances at Lusix. Itay has 10 years of leadership experience in finance, investments and planning. He joined the Landa Group in 2012 and is the Finance Manager for Landa Digital printing and Landa Labs, where he established the finance department and manages the annual operational budget process. Prior to that, he worked at leading technology companies, including Intel, Amdocs and HP Indigo, where he managed finance for the Asian division.  Itay holds an MBA from the Recanati Business School at Tel Aviv University and a B.A. in Economics with a Minor in Business Administration from Ben Gurion University.

Michal Bineth-Horowitz
Michal Bineth-Horowitz - Legal Counsel

Michal is responsible for Lusix legal matters and has been with the company since its inception. Having over 25 years of experience in the corporate and high-tech industry, Michal has provided legal support to business ventures and investments in life sciences, medical devices, clean-tech and renewal energies, and high-end printing technologies, from seed phase to maturity.
Michal holds an LLB from the Hebrew University in Jerusalem, and an MBA from the Recanati Business School in the Tel Aviv University and is actively involved in social and community projects.

Adi Goldansky
Adi Goldansky - HR Manager

Adi manages Lusix’s Human Resources department and brings to her role at Lusix over 10 years of Human Resources experience working for leading Hi-Tech companies. Adi is responsible for recruitment, human resources, welfare and operations, utilizing her vast experience recruiting and assessing candidates as well as managing the process end-to-end in a demanding environment and under a lot of pressure. Adi is Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as budget management, policy development, and resource allocation expertise. Adi has an MBA, specializing in Human Resources Management and Organizational Consulting.

Ram Glick
Ram Glick - VP Marketing

With over 20 years of experience in the art and luxury brand industries, Ram brings a wealth of information and operating experience to Lusix. Throughout the past 20 years, as an owner, consultant, representative and sales & marketing specialist, Ram have been an instrumental force in creating, building and maintaining various business programs.

Leon Belenkov
Leon Belenkov - VP System Manufacturing

Leon brings to this role over 20 years of experience in management positions in a variety of industries. Leon managed LVT (formerly Odem’s Vacuum Technology Division) for 5 years, served as CEO of Apogey Metal, a Russian industrial company, and worked at Applied Materials for 10 years, where he served in a variety of roles in supply chain management. Leon has a BA in Management.

Yigal Rozval
Yigal Rozval - VP Engineering

Yigal is responsible for the Lab Grown Diamonds Machines development.  Yigal is leading a team of technology experts who constantly looking for revolutionary solutions for the next generation of machines,  growing high quality diamonds in the most Eco-friendly ways.

Prior to joining Lusix, Yigal worked for 9 years as R&D and Mechanical engineering manager in Xjet Solar and 3D printers, responsible for defining architecture of novel machines – Ink Jet Solar Panel printer and 3D Metal printer.
Prior to that Yigal worked for 11 years in Applied materials as mechanical engineering and project manager, taking part of the development teams for Laser and SEM based wafer inspection machines for semiconductor industry.
Yigal holds B.Sc. degree in Mechanical engineering from Technion and M.Sc. degree from Tel-Aviv university in Electro-Mechanical systems engineering.

Tamir Rais
Tamir Rais - VP Crystal Manufacturing

Tamir is responsible for the Lab Grown Diamonds production process. Tamir leads the largest department in Lusix, overseeing all aspect of the creation process, including the preparation of the seed, the growing process, the cutting and the polishing of the diamonds.
Tamir has more than 15 years’ experience at high-tech industry with Lean methodology, quality, supply-chain, maintenance, finance, and processes improvements.
Before joining Lusix, Tamir managed the manufacturing plants and supply chain activity of Stratasys IL – systems & consumables, which established manufacturing plants at IL and US and led several global projects.

Tamir has BSc in polymers engineering and hold PMP diploma.


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