LUSIX
Lusix grows and produces superb quality lab grown diamonds, primarily for the gemstone market. We offer both white and pink diamonds, all certified by the International Gemological Institute (IGI).
Lusix is part of the Landa Group, an Israel-based enterprise comprising some fifteen companies. About half of the Landa Group’s 1400 employees are in Landa Ventures (the Group’s investment arm) portfolio of companies, while Landa Labs (the Group’s research center), Landa Digital Printing and Lusix account for the remaining 700.
Lusix extends to the diamond industry the vision, uncompromising determination and groundbreaking innovation which its founder, Benny Landa, has brought to other industries including digital printing, automotive coatings, hair coloration and solar energy. Just as each of these industries are being transformed by the breakthrough technologies developed in the Landa Group, so too the diamond industry is about to be transformed. Lusix is changing the rules of the game.
LAB GROWN DIAMONDS
Mother Nature and Father Science LOVE story
Lab grown diamonds have been a part of the diamond industry for many years. Recently, demand for lab grown diamonds has soared, as many of us choose to be more aware, more responsible and more accountable for the future of our planet and its people. For many, lab grown diamonds are the preferred choice the affordable and reasonably priced and for considered as an environmentally friendly. Lab grown diamonds, also called cultured diamonds, are the fastest growing sibling in the diamonds and jewelry family, as more and more buyers choose lab grown diamonds to commemorate the special moments which symbolize love, hope, purity, happiness and appreciation.
Click to watch – Natural vs. synthetic diamonds (CBC Marketplace)
Employing the most scientifically advanced technology, Lusix has taken nature’s process of “atomic-self-assembly” to the extreme, producing pure, brilliantly radiant diamonds which have visual, physical and chemical properties identical to those of natural mined diamonds – but are eco-friendly and second-to-none in quality and value.
Click to watch – Lab-Grown Diamonds: How They’re Made, How They Differ
All diamonds are comprised of carbon atoms organized in a unique three-dimensional template, called a diamond lattice. Lusix has learned to control the power of atomic-self-assembly to grow gem quality diamond from a “seed” (a thin diamond plate) which serves as the starting template for the self-assembly of carbon atoms. High energy plasma supplies the carbon atoms that deposit on the diamond lattice and grow to become a pure single crystal diamond. During this process other atoms can be precisely added to control certain properties such as color.
JOIN US
Embracing Love, Life and Planet Earth
Partnering with Lusix means partnering not just with a diamond company, but with the Landa Group’s 1400 brilliant scientists and engineers who are using invention and technological innovation to transform industries and to making our world a better place to live. They are passionate about fulfilling the Landa Labs mission of creating “Big Things from Small Particles”.
Partnering with Lusix means having the greatest and most revolutionary team in the industry, working as one, at the cutting edge of technology. Unique to the industry, Lusix is fully vertically integrated, enabling it to ensure a robust and sustainable supply chain. Lusix strives to afford everyone the opportunity to own a lab grown diamond and enjoy the purity and sparkle of a high grade exquisite gem – that is eco-friendly and affordable.
At Lusix, we are proud to be part of a new, exciting and energized movement for a greener and sustainable society. We invite you to join us – and the growing number of dealers, retailers, brands, designers and consumers – who are embracing life, love and planet Earth, by choosing lab grown diamonds.
Email us at joinus@lusix.com for more information
In the Media
According to a consumer research study conducted in April 2018 with 1,010 male and female respondents, 21-40 years of age, by MVI Marketing LLC (MVI), nearly 70% of respondents in this study said they would consider a lab grown diamond for an engagement ring center stone.
“The poll, which surveyed more than 1,000 Americans, also found– Almost half the respondents—45 percent—said they wouldn’t mind receiving a lab-grown diamond: 43 percent of men and 47 percent of women.” – April 19, 2018 by ROB BATES – jckonline.com
“The most likely scenario is that the lab-grown diamond market finds its own niche, increasing the diamond jewelry market and taking limited market share from miners,” – Neri Tollardo, an analyst with Morgan Stanley’s Europe, Middle East and Africa Metals & Mining research team.
“Lab-grown diamonds are not fake. We must address the misconception that lab-grown diamonds are simulants or not “real diamonds.” This couldn’t be further from the truth. You may have also heard the term synthetic diamond and assumed this means fake. Actually, synthetic simply refers to the fact that these diamonds are man-made in a controlled environment.” – earth911.com
“Diamonds grown in the lab have matured enough in quality to compete against traditionally mined gems.” – morganandstanley.com
As documented in the Washington Post, “Lab-grown diamonds, which are quietly arriving in stores across the country, are increasingly marketed to younger Americans as an ethically sourced alternative to traditional diamonds. They cost about 20 percent less than mined diamonds and, according to experts, are indistinguishable to the naked eye. And yes, they sparkle. (All diamonds are made of just one element: carbon.)”
“From our perspective, synthetic diamonds (Lab Grown Diamonds – Lusix) are diamonds,” said Stephen Morisseau, a spokesman for the Gemological Institute of America, a nonprofit organization that oversees the international diamond grading system. “They’re not fakes. They’re not cubic zirconias. They have all the same physical and chemical properties of a mined diamond.” (WP July 21, 2017 )
The $80 billion mined-diamond industry is at a tipping point as man-made diamonds are offering consumers a new option. When consumers are given a choice between buying a 1 carat mined diamond for $5,000 or a bigger 1.25 carat lab-grown diamond for the same price, more people are opting for the bigger lab-grown stone. It is virtually identical in quality and composition to the mined diamond, but without the human toll or negative environmental impact of mining operations. This is most especially important to the millennial generation. That is, if they are given the choice at the jewelry counter. – Pamela N. Danziger , CONTRIBUTOR,Forbes.com
“Millennials represent a significant opportunity for the diamond industry, but have different shopping behaviors, and product interests. One of those products that may come up in millennials’ research is laboratory-grown diamonds, which are growing in popularity” – CNBC (a segment from a 2017 article)
“If you’re defining ethical as knowing the source of a gemstone, then [lab-grown stones] are an ethical option,” – Arabel Lebrusán (From a Vogue Paris article)
“Lab-Grown ‘CVD’ Diamonds Market Expected to Grow More than 50X by 2026” – Kishalaya Kundu – April, 2018 (beebom.com)
Sales of lab-made diamonds, estimated to be about $150 million, could grow to $1.05 billion by 2020, according to a recent report by Morgan Stanley.
MANAGEMENT
Benny Landa - Chairman
Pioneer of digital printing at Indigo (acquired by HP in 2002), now at Landa, Benny continues his visionary pathway – pioneering futuristic nanotechnology applications in the fields of imaging, energy and health. His vision for the future also includes investment in promising Israeli technologies, and philanthropic activities that enable underprivileged youth to gain access to higher education. Benny has a portfolio of over 800 patents worldwide and is the printing industry’s and Israel’s most prolific inventor. Recipient of numerous honors and awards, including the imaging industry’s prestigious Edwin H. Land medal, he has also been awarded numerous lifetime achievement awards and honorary doctorates.
Mimi Sela - Advisory Board
Mimi Sela serves as CEO of Landa Ventures, Landa’s investment arm, and as Managing Director of the Landa Fund. Prior to assuming these positions, she served a six-year term as Corporate Vice President Strategic Alliances at Indigo, responsible for the company’s alliances strategy which culminated in its acquisition by Hewlett-Packard in 2002. Benny Landa recruited Mimi to Indigo in 1997 from MS Communications, a leading public relations company specializing in strategic business consulting for top-tier global businesses, where Mimi served as Founder Managing Partner.
Vered Levy-Ron - Advisory Board
Vered is VP Business Development at Landa Labs and in this role also supports Lusix on sales and marketing matters. Prior to Landa Labs, she was CEO of HumanEyes Technologies, a Landa Ventures portfolio company, CEO of Yalicoo and headed the Prepaid Products Group at IDT Telecom. Vered also founded DaLi Advisory and was a management consultant at Booz Allen & Hamilton in New York and at A.T. Kearney in Paris. Vered holds a B.A. degree in French and economics from Tel Aviv University and an M.B.A. degree in finance and management from Columbia Business School.
Koby Valdman - Advisory Board
Koby brings to his role 40 years of experience in R&D and management in a variety of industries. He began his professional career developing flight test systems and space technology. Moving to the printing industry, he first joined Indigo where for eight years he developed color grinding and new digital printing systems, and then Creo as North American technical support manager for direct imaging in the printing circuit board field. In the dental industry, Koby served as worldwide service support manager for simulation and guidance systems for dental implantation surgery. At Landa Labs, Koby is COO, and in that role, supports Landa Group companies, such as Lusix.
Dr. Silviu Reinhorn - CEO
Silviu holds a Ph.D. in Applied Physics from the Weizmann Institute of Science. Silviu brings with him 20 years of experience in business and R&D management, as well as vast experience in strategic planning and business development. He worked at Applied Materials for ten years, fulfilling various R&D and business development executive positions. In addition, Silviu held the following positions: CEO of El-Mul Technologies, a company that develops and manufactures customized detectors for scanning electron microscopes and focused ion beam systems; CEO of XJet Solar, a company that developed digital printers with conductive ink for solar panels metallization; CTO and EVP of Dip-Tech and VP R&D of Mirage Innovations.
Dr. Yossi Yayon - CTO
Yossi leads Research and development at Lusix. In addition, Yossi is the VP of Alternative Energy Systems at Landa Labs. Yossi joined Landa Labs to focus on applying nanotechnology in the field of clean energy, following a longstanding successful academic career in physics, beginning at Israel’s Technion and continuing at the Weizmann Institute where he earned his PhD. In the course of his post doctorate work at the University of California, Berkeley, Yossi helped pioneer a way to measure the spin of a single atom, a nanoscale system that can do digital duty – an important step en route to the realization of quantum computers.
Itay Uncig - CFO
As CFO, Itay manages finances at Lusix. Itay has 10 years of leadership experience in finance, investments and planning. He joined the Landa Group in 2012 and is the Finance Manager for Landa Digital printing and Landa Labs, where he established the finance department and manages the annual operational budget process. Prior to that, he worked at leading technology companies, including Intel, Amdocs and HP Indigo, where he managed finance for the Asian division. Itay holds an MBA from the Recanati Business School at Tel Aviv University and a B.A. in Economics with a Minor in Business Administration from Ben Gurion University.
Ram Glick - VP Marketing
With over 20 years of experience in the art and luxury brand industries, Ram brings a wealth of information and operating experience to Lusix. Throughout the past 20 years, as an owner, consultant, representative and sales & marketing specialist, Ram have been an instrumental force in creating, building and maintaining various business programs.
Leon Belenkov - VP System Manufacturing
Leon brings to this role over 20 years of experience in management positions in a variety of industries. Leon managed LVT (formerly Odem’s Vacuum Technology Division) for 5 years, served as CEO of Apogey Metal, a Russian industrial company, and worked at Applied Materials for 10 years, where he served in a variety of roles in supply chain management. Leon has a BA in Management.
Yigal Rozval - VP Engineering
Yigal is responsible for the Lab Grown Diamonds Machines development. Yigal is leading a team of technology experts who constantly looking for revolutionary solutions for the next generation of machines, growing high quality diamonds in the most Eco-friendly ways.
Prior to joining Lusix, Yigal worked for 9 years as R&D and Mechanical engineering manager in Xjet Solar and 3D printers, responsible for defining architecture of novel machines – Ink Jet Solar Panel printer and 3D Metal printer.
Prior to that Yigal worked for 11 years in Applied materials as mechanical engineering and project manager, taking part of the development teams for Laser and SEM based wafer inspection machines for semiconductor industry.
Yigal holds B.Sc. degree in Mechanical engineering from Technion and M.Sc. degree from Tel-Aviv university in Electro-Mechanical systems engineering.
Tamir Rais - VP Crystal Manufacturing
Tamir is responsible for the Lab Grown Diamonds production process. Tamir leads the largest department in Lusix, overseeing all aspect of the creation process, including the preparation of the seed, the growing process, the cutting and the polishing of the diamonds.
Tamir has more than 15 years’ experience at high-tech industry with Lean methodology, quality, supply-chain, maintenance, finance, and processes improvements.
Before joining Lusix, Tamir managed the manufacturing plants and supply chain activity of Stratasys IL – systems & consumables, which established manufacturing plants at IL and US and led several global projects.
Tamir has BSc in polymers engineering and hold PMP diploma.
Michal Bineth-Horowitz - Legal Counsel
Michal is responsible for Lusix legal matters and has been with the company since its inception. Having over 25 years of experience in the corporate and high-tech industry, Michal has provided legal support to business ventures and investments in life sciences, medical devices, clean-tech and renewal energies, and high-end printing technologies, from seed phase to maturity.
Michal holds an LLB from the Hebrew University in Jerusalem, and an MBA from the Recanati Business School in the Tel Aviv University and is actively involved in social and community projects.
Nurit Maymon - Head of Human Resources
Nurit manages Human Resources and brings to her role at Lusix over 25 years of Human Resources experience as an Officer in the Israeli Defense Forces where Nurit served in a variety of Human Resource positions. Nurit has a proven track record in recruiting, training, maintaining talents and promoting careers, and in overall human resource management. Nurit has also held roles as Corporate Travel Manager, managing all travel arrangements, vendor relationships and conference logistics. Nurit has a B.A. degree in Human Behavior Science and an M.A. degree in Business Administration, both from the Ben Gurion University.
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