L A B    G R O W N



Lusix manufacture gem-quality lab grown diamond for gems and various industrial applications. We are currently operating in pilot production mode and intend to ramp-up the capacity in the near future. For gem, we grow both white and pink diamonds which are all IGI Certified.


Lusix uses Plasma Enhanced Chemical Vapor Deposition (PECVD) technology to grow high quality single crystal diamond.  The technology enables the growth of high quality diamond for gem, scientific and industrial applications.

Plasma enhanced chemical vapor deposition process is used to grow diamonds which have physical and chemical properties that are identical to the properties of natural mined diamonds. All diamonds are comprised of carbon atoms which are organized in a unique three-dimensional template, called a diamond lattice. We start with a diamond seed (a thin diamond plate) which serves as the diamond template for the deposited carbon atoms. High energy plasma supplies the carbon atoms that deposit on the diamond lattice and grow to become a pure thick single crystal diamond. During this process other atoms can be added in a controlled manner to alternate the diamond properties (color, conductivity, etc.).


Lusix was established in March 2016, and is a Landa Labs spin-off company.  Lusix is part of the Landa Group, which employs over 1200 people. The Landa Group, founded by Benny Landafocuses on advanced technologies and includes Landa LabsLanda Digital PrintingLanda Fund and Landa Ventures.


Benny Landa
Benny Landa - Chairman, Lusix

Pioneer of digital printing at Indigo (acquired by HP in 2002), now at Landa, Benny continues his visionary pathway – pioneering futuristic nanotechnology applications in the fields of imaging, energy and health. His vision for the future also includes investment in promising Israeli technologies, and philanthropic activities that enable underprivileged youth to gain access to higher education. Benny has a portfolio of over 800 patents worldwide and is the printing industry’s and Israel’s most prolific inventor. Recipient of numerous honors and awards, including the imaging industry’s prestigious Edwin H. Land medal, he has also been awarded numerous lifetime achievement awards and honorary doctorates.

Dr. Silviu Reinhorn
Dr. Silviu Reinhorn - CEO, Lusix

Silviu holds a Ph.D. in Applied Physics from the Weizmann Institute of Science. Silviu brings with him 20 years of experience in business and R&D management, as well as vast experience in strategic planning and business development. He worked at Applied Materials for ten years, fulfilling various R&D and business development executive positions. In addition, Silviu held the following positions: CEO of El-Mul Technologies, a company that develops and manufactures customized detectors for scanning electron microscopes and focused ion beam systems; CEO of XJet Solar, a company that developed digital printers with conductive ink for solar panels metallization; CTO and EVP of Dip-Tech and VP R&D of Mirage Innovations.

Dr. Yossi Yayon
Dr. Yossi Yayon - CTO, Lusix

Yossi leads Research and development at Lusix. In addition, Yossi is the VP of Alternative Energy Systems at Landa Labs.  Yossi joined Landa Labs to focus on applying nanotechnology in the field of clean energy, following a longstanding successful academic career in physics, beginning at Israel’s Technion and continuing at the Weizmann Institute where he earned his PhD. In the course of his post doctorate work at the University of California, Berkeley, Yossi helped pioneer a way to measure the spin of a single atom, a nanoscale system that can do digital duty – an important step en route to the realization of quantum computers.

Vered Levy-Ron
Vered Levy-Ron - Advisor, Lusix

Vered is VP Business Development at Landa Labs and in this role also supports Lusix on sales and marketing matters. Prior to Landa Labs, she was CEO of HumanEyes Technologies, a Landa Ventures portfolio company, CEO of Yalicoo and headed the Prepaid Products Group at IDT Telecom. Vered also founded DaLi Advisory and was a management consultant at Booz Allen & Hamilton in New York and at A.T. Kearney in Paris. Vered holds a B.A. degree in French and economics from Tel Aviv University and an M.B.A. degree in finance and management from Columbia Business School.

Koby Valdman
Koby Valdman - COO, Lusix

Koby brings to his role 32 years of experience in R&D and management in a variety of industries. He began his professional career developing flight test systems and space technology. Moving to the printing industry,  he first joined Indigo where for eight years he developed color grinding and new digital printing systems, and then Creo as North American technical support manager for direct imaging in the printing circuit board field. In the dental industry, Koby served as worldwide service support manager for simulation and guidance systems for dental implantation surgery. At Landa Labs, Koby is COO, and in that role, supports Landa Group companies, such as Lusix.

Itay Uncig
Itay Uncig - CFO, Lusix

As CFO, Itay manages finances at Lusix. Itay has 10 years of leadership experience in finance, investments and planning. He joined the Landa Group in 2012 and is the Finance Manager for Landa Digital printing and Landa Labs, where he established the finance department and manages the annual operational budget process. Prior to that, he worked at leading technology companies, including Intel, Amdocs and HP Indigo, where he managed finance for the Asian division.  Itay holds an MBA from the Recanati Business School at Tel Aviv University and a B.A. in Economics with a Minor in Business Administration from Ben Gurion University.

Efraim Ron
Efraim Ron - VP R&D, Lusix Vacuum Technologies

Ron is an entrepreneur with extensive expertise in designing, developing, building, installing, supporting and maintaining industrial machines and he has a passion for vacuum systems.  Ron founded Odem Scientific Applications Ltd. in 1998, which specializes in high vacuum systems.  Prior to Odem, he worked at the following companies: Applied Materials for 3 years in Global Product Support; Mark Technologies for 11 years in design and production of high vacuum systems; Tadiran IR Detectors for 5 years, where he was responsible for new system development; and the Israel Air Force (IAF) for 6 years as an officer leading electrical system maintenance of helicopters.  Ron is an Instrumentation and Control Field Engineer of the Air Force Academy.

Leon Belenkov
Leon Belenkov - General Manager, Lusix Vacuum Technologies

Leon brings to this role over 20 years of experience in management positions in a variety of industries. Leon managed LVT (formerly Odem’s Vacuum Technology Division) for 5 years, served as CEO of Apogey Metal, a Russian industrial company, and worked at Applied Materials for 10 years, where he served in a variety of roles in supply chain management. Leon has a BA in Management.

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